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Happy June! Here’s issue #13 of The Iceberg, my continuing effort to bring you useful news and insight to make your podcast go vroom.

Speaking of, I have some thoughts this week about refuelling your podcast; some things you can try to keep the spark alive, or to introduce a new element to your workflow.

But first, it turns out that for the longest time, links to email addresses weren’t working. That’s fixed now, so… yay.

Anyway, here’s what’s happening in PodcastTown.

News

Podcasts are Apple's hobby, but Spotify's career

Gene Munster and David Stokman of Loup Ventures have a piece examining Apple and Spotify’s relationship with podcasting, stating podcasts are a hobby for Apple, but a career for Spotify. It compares both companies’ strategies, revenue estimates and growth margins, to see who stands to gain from and contribute to podcasting the most.

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Hat tip
Podcast Business Journal

News

Podcast API from Podchaser

As a recovering web developer, APIs get me excited. Podchaser, the IMDb of podcasting has now got its own public-facing API – importantly with a free tier – so developers can tap into the knowledge graph it’s creating. I like the Podchaser team but have never really understood who it serves, as a standalone website. Now app developers have the opportunity to integrate Podchaser recommendations, reviews and other goodies into their players, helping to complete the podcast discovery circle.

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Hat tip
Podcast Business Journal

News

Podcast apps and aggregators: here's why you should be using Podping now

Podping – the tech that tells apps when a new episode of a podcast is available, without them constantly having to check – is now in use by Transistor, RSS.com, Captivate and Buzzsprout. This week Brian “of London” makes the case for why podcast apps need to implement the technology now. And incase it isn’t clear, implementing the tech would dramatically cut down on the number of times the question “why isn’t my episode appearing in x app” is asked.

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Hat tip
Podnews

News

The celebrity podcast: neither fish nor fowl

Last week the Guardian ran a piece about how celebs are ruining podcasting. This week, podcast numbers-man – and great writer – Tom Webster offered a rebuttal, offering the glut of failed celebrity-hosted talk shows as a justification for why big Hollywood names can’t ruin the medium. He overlooks the halo effect that celebs have (in that their status is a big enough name to draw people in and get them to listen for the first time in a way none of us will ever be able to do, no matter how good our show is) but of course he’s right that quality is what keeps people coming back.

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Hat tip
Podnews

News

The podcast guessing game

“Podcast Day 24 is probably the cheapest way to fill up you and your teams’ brains with knowledge and expertise”, says Matt Deagon, one of the organisers, and co-founder of the British Podcast Awards. It’s a 24-hour conference in person and online. Tickets are pricey but there are lots of speakers, and fewer of the usual suspects. It all kicks off June 7th.

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Hat tip
Podnews

Blog post

11 things you can do to refuel your podcast

There are plenty of blog posts and newsletter pieces about ways to “take your podcast to the next level” 🤮, which all amount to scrabbling around for the same ground like so many Hungry, Hungry Hippos, so for this week’s feature piece I wanted to look at how we can find ways to nourish our creativity – not to stock back up on fuel you might have lost, but to …

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Mark Steadman

Podcast producer, consultant and coach. If found, please return to the nearest country pub.

New podcast reviews

Two new podcasts reviewed recently that might be worth a listen.

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Kvikmyndapod: An Icelandic Cinema Podcast

Podcasting in 2021 is all about the niche, and this one knows its niche well. Kvikmyndapod – wish me luck pronouncing that on the podcast – is dedicated to 21st century Icelandic cinema. Each week, Icelandophile Rob Watts introduces newcomer Elie to a new Icelandic film. Now, I list these podcasts in the hope that you the reader might find something in common so that you can collaborate. If that happens, I want to hear about it.

Podcast artwork

Tales of Sada Emedu

If you’re ready for a post-apocalyptic fantasy story, delivered in serialised audiobook form – complete with score and sound effects – check out Tales of Sada Emedu, by Kier Zhou.

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And that’s your lot. If you find this newsletter useful, please point people to theiceberg.news. We cracked 1,040 opens last week – courtesy of my cheeky headline – so I’d love us to get to 1,100.

Oh, and you can find the newsletter on Twitter too and, as I mentioned, in podcast form. I’m always looking for ways to improve and optimise the newsletter so it’s as useful as it can be – let me know what more I can be doing, or what you don’t like.

Take care, and I’ll check back in next week.

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