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Hey! Sorry I’m a day late. I actually hit the Send button yesterday, but a technical screw-up by me meant that the actual emails didn’t go out. Management regrets the error. Management is sorry, management loves you.

OK, so today’s piece is all about numbers, and what Apple might be doing to our ability to gauge audience growth, in the name of privacy. But first, some stuff you need to know!

News

How podcasting will save the open web and free speech

Benjamin Bellamy, the developer of the Castopod app, is valiantly defending the open ecosystem of RSS-based podcasting, and decentralised networks. He’s a PodcastIndex advocate so leans heavily towards bitcoin mining, which is increasingly problematic as we wrestle with the toll it’s taking on the environment, but he’s right that you don’t need centralised systems to make money. I touch on that a little in this week’s feature piece.

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Podnews

News

What's the most effective podcast ad length for your next campaign?

AdWeek has a piece on determining the best length for podcast ads. There’s a lot of business stuff in here so I’ll condense it down to the important bits that might be worth your time if you’re planning to advertise on other podcasts, or you’re working with smaller advertisers who aren’t experts in podcast ad copy. Keeping it short (around 15 seconds) helps drive awareness, whereas if you have the budget, you can build on that initial awareness with longer ads (up to a minute) that moves listeners from “know” to “like” to “trust”.

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Podnews

News

The Edit, from Timber.fm

If you’re looking for critical and constructive feedback on your podcast, Timber – a growing outlet and one to keep an eye on – is offering access to a private channel in their Discord server where, once a month, you can drop a piece of audio for a pro to check out, and give you useful feedback on. And the price for this service? Just $20 a month.

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Podnews

News

What every podcaster can learn from Wheel of Fortune and Jeopardy

Following on from issue #12‘s piece about podcast intros, Steve Goldstein of Amplifi Media has set down his thoughts with much greater concision, saying that your podcast should be more like a 70s TV game show. He’s sort-of not wrong.

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Podcast Movement

News

How podcasters replaced our real friends

Rachel Aroesti writing for the Guardian, describes parasocial interaction, the phenomenon of building one-sided relationships with the creators we follow. She posits that part of this change is down to the pandemic, but I’m not so sure (not that she’s wrong, it’s just not my experience). What’s yours? Are you looking to foster stronger bonds with your audiences? If I’m honest, I feel like I’ve probably let mine down.

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Podnews

Blog post

Prepare for a future without unified metrics

This week, as part of their WWDC keynote, Apple talked about privacy. They talked about privacy to such a degree that it's getting a bit perverse, frankly, but it's relevant to us in part because their latest initiatives are continuing a trend that leads to us knowing less and less about our podcast listeners, in any reliable, meaningful way.

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Mark Steadman

Podcast producer, consultant and coach. If found, please return to the nearest country pub.

New podcast reviews

One new podcast reviewed recently that might be worth a listen.

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Tub and Jonesy Watch Movies

Tub and Jonesy are funny friends with a weekly podcast in which they watch films, or movies, if you fill. It’s called Tub and Jonesy Watch Movies, and they’re on episode 3. They have media experience so if you’re looking to swap topics with another film podcast, get in touch with them.

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Until next we meet, happy podcasting. Oh, and if you haven’t checked in on #PodRevDay before, I strongly urge you to. I spent Tuesday listening to lots of new podcasts I found through the hashtag, and reviewing them myself to pass the love along. It’s on the 8th of every month, and you can find more info at podrevday.com.

More next week!

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