Podcode.tv

Welcome to the next iteration of my newsletter-writing career 😉 If you’re wondering “What’s this? I never signed up to this!”, the Podcode Briefing is the newsletter formerly known as The Iceberg, now slimmer, more easily-digestible, and full of just the good stuff you need to make your podcasting life easier.

News

Podcast audiograms: tools to drive more traffic to your show

Castos have a blog post about audiograms, and best practises for their use, like making sure to include transcripts and engaging images, keeping them short and experimenting to see what works.

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Podnews

News

An open letter to the person who gave my podcast a 1-star review

When someone took to their keyboard to write a crappy review of Rachael Kable’s podcast — because she deigned to run an ad after making her show for free for four years — she responded with an open letter, setting out her position and asking the reviewer to consider the deal: a minute or so out of their lives in exchange for something that rewards her for her considerable time investment.

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Podcast Movement

News

The number of Americans paying for audio subscriptions has doubled since 2015

I don’t think this is anything more than background noise right now, but worth keeping in the back of your mind, that within the US, paid audio subscriptions grew 47% in the last 5 years, through the likes of Audible and SiriusXM. What it shows for us is there’s an appetite to consume audio and pay for it, but a lot is changing, so how much of this will filter through to podcasting’s long tail remains to be seen.

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Podcast Movement

News

Announcing Dynamic Content for All Buzzsprout Accounts

Buzzsprout have become the latest to support dynamically-inserted content. Podcasters on any Buzzsprout plan can now insert pre- or post-roll content in their episodes. Unlike a DAI marketplace, you would most likely want to record the content yourself — or maybe stick in a trailer for another show — but the key is there’s no tracking involved. I’d hold off until they support mid-roll insertions, as pre-roll ads are pushy and post-rolls are too easy to skip.

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Podcast Movement

News

Zencastr podcast editing tools

While Riverside.fm and SquadCast.fm have raced ahead, gaining features and picking up love from the community, Zencastr wants to make sure you don’t forget about them. This week they announced new features to their audio and video recording tools. Whether their audio quality has improved is something I’ve yet to find out, but I hope it has.

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Podnews

News

How to improve your podcast's introduction in 4 easy steps

Amaze Media Labs’ Marty Staudt wants you to cut to the chase in your podcast intro. Don’t start with overproduced intros, and make your opener the last thing you record. Solid advice.

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Podnews

News

Spotify acquires Podz, a podcast discovery platform

Pour one out for Podz, as the super-young AI-powered podcast discovery app has been shut down by Spotify, who will take the tech and implement it into their app before “the end of the year”. Podz used machine learning to pick out segments of longer podcast episodes and add them to a feed for you to check out. Presumably this will be the case for those inside Spotify.

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Podcast Business Journal

News

The Tribeca Festival welcomes podcasts into the fold

I’m not saying I’m psychic — since plans were already well underway and in fact juries had already voted — but here I was a few weeks ago saying there should be a podcast festival like Tribeca, and now they’ve announced the 2021 Tribeca Podcast Program. Submissions have already closed, but it’ll be interesting to keep an eye on to see how much attention it garners. Just imagine one of those flowery logos on your podcast’s website!

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Podcast Business Journal

Video

Before you plan your podcast, create your Listener Story

When starting a podcast, you have to be clear on what you’re making, who it’s for, and how it benefits listeners. It all starts with your Listener Story.

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Mark Steadman

Podcast producer, consultant and coach. If found, please return to the nearest country pub.

Resources

Handpicked apps, sites, newsletters, tools and more, all designed to make your podcasting life better.

ThatPart

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Share your favourite podcast clips with just a screenshot

New podcast reviews

One new podcast reviewed recently that might be worth a listen.

Podcast artwork

The Bag System - Dissociative Identity Disorder

This is a podcast quite unlike anything you might have heard in a while. Melissa Water has what used to be called Multiple Personality Disorder, and in The Bag System, she talks with guests and those other personas whom she calls “headmates”. In the latest episode from June 7th, Melissa talks with her brother Chriss, about her diagnosis and the suspicions he’d had about her condition over the years.

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Well, this week has been crazy, so I’m looking forward to settling in again next week, where I’ll have a new feature post for you, just like the old days.

Speak to you next Friday.

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