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Another week, and an extremely busy one for many of us. But I hope this email finds you relatively relaxed and looking forward to starting your weekend. Is podcasting part of your weekend plans?

News

Spotify launches Sound Up in India focusing on female podcast creators

Spotify have announced the launch of Sound Up in India, to help boost the voices of female podcasters in the region. The last time I brought this up was 2018, and I nearly had to ban someone on Facebook they were so upset at my virtue signalling. So on the off-chance that gentleman is still reading this… why?

Anyway, Sound Up is about serving under-represented voices and I’m excited to see what this will mean for India’s ability to encourage grass-roots change, as access to podcasts – and podcasting – gets easier.

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News

Why short-form podcasts are about to explode

“Consider a potential new podcast in terms of either what consumer need it is going to solve or how the podcast’s story grabs someone emotionally”, so says Jaime Chaux, the Head of Digital for Commercial Radio Australia. It’s gratifying to hear more people bang this drum, but on the other hand he does say “most podcast consumption will be of episodes of three minutes or less”, so take that for what it’s worth.

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Podcast Business Journal

News

Edison Research podcast listener survey

Following on from Tom Webster’s series on listener surveys, Edison Research have now released a freely-downloadable template for you to create your own. If you like you can pay them $3k to manage it for you, or you could just take the questions from their PDF and make a Google form.

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Podcast Business Journal

News

Facebook podcasts: the Discover Pods writers weigh in

The Discover Pods writing staff are weighing in over the theoretical launch of Facebook podcasts. I say theoretical as no-one else apart from a couple of people at Buzzsprout has seen any evidence of it. As ever, I’ll let you know when it’s actually ready, or on the off-chance I get invited to it before you.

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Podcast Business Journal

News

Proposed antitrust bills would ban Apple from preinstalling its own iOS apps

Early days for this story, but the House of Congress in the US is introducing an antitrust bill that could see Apple lose the ability to preload its phones with apps for things like calendars, email, and of course, you guessed it, podcasts. As with all of these bills, it’s one that makes those who write it feel good while making the consumer’s life harder as they’re forced to make choices they previously weren’t aware of. Yes choice is good, but defaults are helpful, and in case you think I’m in the bag for Apple, I said the very same 20 years ago when Microsoft were forced to make Windows users choose a browser.

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The Feed

News

The drop-in audio app Clubhouse is dying. It was fun while it lasted

Forbes are bringing round the corpse cart and getting ready to fling Clubhouse onto it. Meanwhile Clubhouse is yelling “I’m not dead!”. I can’t speak to the death of Clubhouse but what I can say is I haven’t opened the app in literally months, but I was in a Twitter Spaces chat just a few days ago. Ultimately Clubhouse is going to remain full of people who like Clubhouse, whereas Twitter Spaces and Facebook’s audio room thing will be populated by the people you already know and, presumably, like.

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News

Black History Month: Integrated Diversity in Podcasting

Podcast writer/director Cole Burkhardt has some real talk on the topic of diversity, and whether podcasting really is diverse, or we just like to say so to make us feel better. “Creating a culture of inclusion is hard work”, says Cole. “You have to constantly work to be inclusive and make an actual effort to be aware of your own unconscious biases.”

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Discover Pods

News

The People's Choice Podcast Awards

Todd Cochrane’s Podcast Awards are back for their 16th year, with nominations open until the end of July. It’s a flat-out, no-holds-barred popularity contest, but the organisers introduced a Legacy category a few years ago to stop the usual suspects (namely Coverville, The Morning Stream and Night Attack) from winning. If you’ve entered, now’s the time to start rattling the can for those votes! (I just Googled it, and “rattling the can” isn’t anything, but you know what I’m aiming at.)

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Full PM21 schedule and more speakers announced

Podcast Movement have announced their full list of speakers, both in-person and virtual, for this year’s event in Nashville. I’ve got my virtual ticket, and will be looking forward to hearing talks from Aaron Mahnke, Caitlin van Horn, Benjamin Bellamy, Jessica Kumar and loads more. Plus they’ll be kicking off their 28 day launch challenge on the 6th July.

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Podbean announces latest innovations in social audio and livestreaming

Hosting platform Podbean has announced new upgrades to their livestreaming offering, including donations to hosts and guests, improved scheduling, @ mentions in chat, and a call-waiting list.

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Blog post

9 ways to use ad breaks if you don’t yet carry ads

As podcasting continues to expand outwards to more and more first-time listeners whose first listen will probably be to an established, funded show, the expectation that podcasts are supported by some form of commercial message will pervade. As new, emerging, pre-revenue or staunch indie podcasters – delete as appropriate – we can leverage that expectation to our advantage, without seeking money from outside sources or waiting to be granted an …

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Mark Steadman

Podcast producer, consultant and coach. If found, please return to the nearest country pub.

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So that’s this week in podcasting. As the majority of Podcode Briefing subscribers will be blisteringly aware, the technical handover from Podiant to Castos was initiated this week. There are still things to iron out which the Castos team are acutely aware of, and working hard on.

At some point we’ll get together and have a proper discussion about the whole affair, but for now know that I’ve seen the messages and the tweets and I’m not ignoring them; it’s just no longer in my hands, so it’s not prudent for me to comment.

So, onwards, to the weekend, and many brighter things. I’ll speak to you again next week.

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