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Here I am again, delighted to be in your inbox, with lots of stories to share. As always there’s more than I can fit in the email, and chances are you’re getting quite a broad selection, so if you want just the stuff you care about, scroll down to the bottom of the email and look for the “Customise your briefing” link.

News

A notice about download reports

Apple on Friday released this statement regarding an issue with download tracking.

“Listeners on iOS 14.6 may experience an issue that prevents automatic downloads for new episodes from completing in the background. Although listening is unaffected, this issue can reduce downloads reported by third-party hosting providers and will be resolved with a software update… in the coming weeks”.

Is it just me or is that the wrong way round? Surely the problem shouldn’t be that hosting companies will see lower download figures, but that those hosting companies aren’t counting downloads correctly in the first place? Anyway, it’s unlike Apple to release a statement that admits any culpability, especially when it comes to their Podcasts division, so we’ll take whatever scraps we can get!

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Podnews

News

“Audacity is now possible spyware, remove it ASAP”

Audacity’s new owners are not covering themselves in glory, making developers sign a license agreement in order to contribute code to the software. For those not in the know, this is not a thing… how this actually works is you open your codebase up and you let people contribute, because it makes the overall product better – you don’t make them jump through hoops.

Also, you might remember I mentioned a few weeks ago that they were looking at implementing analytics and got pushback from the community. Well, what this mostly amounts to is allowing the software to run an auto-update function, which means an internet connection, which means sending data back to a central server. That info includes your IP address, but it’s only being stored for a day before being hashed. Crash reporting collects more data, but you can opt out of that.

Privacy nuts are going a bit… well… nuts over this, and it’s nothing to get too worked-up about at this point, but it’s worth noting. The new owners have since responded, saying in an article to the BBC that we’ve got it all wrong, and that it’s just legal boilerplate, which I largely think it is.

Thanks to Tom Merritt at the Daily Tech News Show for pouring some much-needed water on this fire.

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News

If people can't find your podcast, they can't listen to it

Steven Goldstein has some wise words about podcast findability… not discoverability, but the way you point your listeners to your podcast. He gives an example of a new podcast that still refers to Spotify, Google Play and iTunes. One of those doesn’t exist, and the other hasn’t been called that for what, four years? In Steven’s words: “If you can’t find it, you can’t listen to it.” Also, keep an eye out for some research I’m doing in conjunction with a popular podcast news website, on a highly-related topic.

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Podnews

News

The Pod Lab: A PM original series, coming next week

Launching July 13th is a new original series from Podcast Movement. The Pod Lab aims to break down popular shows so you can understand how to implement the techniques found in big NPR podcasts into your own work. It’s hosted by presenter Doug Fraser, but he’ll be getting answers to listener questions from experts in their field. I’m looking forward to this one.

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Podcast Movement

News

Preserving podcasting as a platform for free speech - Adam Curry and Podcasting 2.0

I’ve made mention to Podcasting 2.0 in passing before, but it’s always good to point to a refresher if you’re new to it. In the latest School of Podcasting episode, Dave Jackson sits down with the Podfather, Adam Curry, for an overview of how he thinks podcasting can be preserved as a platform for free speech.

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News

5 reasons why all podcasters need RSS

Since there’s still a misconception you can have a podcast that doesn’t have an RSS feed, advertising company Acast CEO Ross Adams is here to beat the drum, saying RSS is the only way to reach everyone, make money without being tied to a specific platform, own your audience and keep the ecosystem open. This puts Acast in direct opposition to Spotify-owned Anchor, who recently started allowing people to distribute audio without an RSS feed, further confusing newcomers for Spotify’s short-term gain.

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Added time isn't added value

If you’re reading ads on your show, make sure you’re not undervaluing yourself or over-delivering. Podcaster and comedian Danny Sellers has got your back, writing for Sounds Profitable this week, he reminds us that the power of host-read ads is the host; and counsels us not to deliver longer ads than our agreements required.

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News

PodcastOne announces global debut of LaunchpadOne, a free innovative self-serve podcast platform

Podnews passes along a press release from PodcastOne, announcing the launch of a new free hosting platform. Bryan Barletta of Sounds Profitable dug into this in more detail and tweeted his findings, which are essentially that free hosting is a good deal if you’re happy to give 100% of your ad revenue to PodcastOne, bearing in mind not even Anchor does that, and you have to take programmatic ads, even if you strike up your own deals.

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Podcaster News

News

The second annual Stitcher Report

Stitcher have released their “second annual” Stitcher Report, which takes a look at listening during the pandemic, claiming that podcast listeners are younger and more diverse, celebrities are on the march, and our listening habits have shifted. Nothing we didn’t already know, but if you’re looking for numbers that are easily-digestible without having to wade through a massive SlideShare document or an hour-long video, it’s pretty valuable, just bear in mind that Stitcher has a pretty small market share nowadays, and a lot of their data will likely be skewed towards their premium offering.

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Podcast Business Journal

News

The Podcast visibility optimization stack 2021

If you’re looking for a podcast growth cheat sheet, Voxalyze have released their Podcast Visibility Optimisation Stack, a sort of lead-magnet that lays out all the things you should keep track of and optimise. I’m not a fan of their “black hat optimisation” section as it lists unethical tactics under the guise of “just keeping you informed”, but that said, rundowns and checklists are helpful especially if you’re launching multiple shows.

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Inspiring podcasters through time and what we can learn from them

I haven’t yet figured out what Audry.io is for, but a recent blog post takes a look at established inspirational podcasters over time (that is podcasters who make content on the topic of inspiration), to see what we can learn from them. People like Tim Ferriss and Gretchen Rubin. It’s a short read, and if you’re looking to lead and inspire with your podcast, it can’t hurt to give it a glance.

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Podnews

News

Like, subscribe and comment: the rise of podcasting in South Africa

South Africa’s Mail & Guardian has a long-form piece about the rise of podcasting in the country, going back to first principles with an explanation of how “podcast” is a portmanteaux of “iPod” and “broadcast”. I don’t know if South Africans are less hip to podcasting than I thought they were, which means there’s more room for growth, or it’s just that this particular journalist is new to the medium. Either way, it’s worth keeping tabs on these kinds of stories, as it means more people we can reach with ours.

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Podnews

12 random questions with Evo Terra

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This week, podcasting expert, and the mind behind Podcast Pontifications, Evo Terra answers twelve random first-date questions picked from a hat. Find out which science fiction legend Evo has worked with, and why “crush it” is sucky advice.

To hear this interview, conducted by Alexa, you’ll need to subscribe to the Podcode Briefing podcast.

Resources

Handpicked apps, sites, newsletters, tools and more, all designed to make your podcasting life better.

Acast

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Did you know you can submit your podcast to the Acast directory even if you’re not hosted with them? It’ll take about 10 seconds out of your day and could result in new listeners, but will definitely make you easier to find.

Don’t miss this

Wow @ Work

Introducing the Wow @ Work podcast, with wellness breath coach Liliana Ashton, and Chief Happiness Officer Stephen Dargan, sharing the ways great organisations are making employee happiness and wellbeing a core part of what they do, rather than a nice-to-have. Another podcast I’m super-proud to have helped launch.

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Well, that was fun. Thanks again to Evo Terra, and I hope I can convince you to check out the podcast, and consider giving us a little review in the usual places. As we know, it doesn’t move the needle in terms of subscriptions, but it does make us look legit. It also makes me feel nice, and you want me to feel nice, right?

Have a great weekend. I look forward to being with you again next Friday.

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