You’ve done it. You’ve released your first podcast episode, and submitted it to all the major podcast directories. Within a few days, your podcast will be searchable in Apple Podcasts, Spotify, Google Podcasts, and Amazon Music. Well done!
Tell your readers
Once you have all the links, you’ll want to make it as easy as possible for your readers to subscribe to the podcast. You can add a widget to your WordPress sidebar or a string of icons in your footer, or just create a simple “Get the podcast” page, with all the relevant links so people can find you in their app of choice.
A great shortcut is the pod.link service. This site creates a super-simple page for every podcast listed with Apple. On that page are buttons for most major podcasting platforms, so you can point people to that page and they can find their app from there. You can even customise your pod.link address. If you do, make sure to pick something short and memorable that you can say out loud.
Converting listeners to subscribers
A podcast isn’t a piece of marketing in and of itself, so it’s unlikely people will just stumble upon your audio, unless your titles are highly search-friendly. But podcast listeners like to hop from show to show, so if you’re ever a guest, your podcast is a great thing to recommend. And of course, you might want to advertise or otherwise promote the podcast in its own right.
If you do, you’ll end up with people who are completely new to you, who’ve found you through your podcast. Great! Now, make sure to capitalise on that activity by asking your listeners to subscribe to your blog or newsletter via email. That means, if you don’t already have a newsletter for your blog, now’s a great time to get one.
Take a few weeks to settle into the process of podcasting, and make it a solid part of your publishing habit. There are plenty of things you can do to boost your podcast’s visibility, and advance your game if you’re looking to record an interview or republish a Zoom call or Crowdcast video in audio form.
If you want to know how to do do any of that, or you have specific questions about recording, distributing, or growing your podcast, join one of our monthly Q&A video calls, jump into our Slack community, or check out more video lessons and walkthroughs available exclusively as part of Podcode+.