How to name your podcast
Your podcast name, along with your artwork, are among the first things prospective listeners will know about your podcast, and will use to make a listening decision. Your podcast name also forms the basis of your website address and your social media handles, so there are a few things to bear in mind when choosing a name.
Keep it simple
Make your podcast name easy to type and easy to say out loud. Avoid substituting numbers fo letters or deliberately misspelling words in order to get a domain name, since you’ll be mentioning your podcast name, web address and social media handles a lot, so you don’t want to have to keep reminding your listeners to “spell nerdz with a z”.
If you’re using a made-up word, remember that what might be an obvious way for you to spell it, might not be so obvious for others.
Try to be descriptive
Choosing a name that describes what the podcast is about is handy for SEO, but it also clues the listener in to what they might expect from the show. The best example of this is /The Daily Tech News Show/, which is exactly what it sounds like: a show about tech news that’s available daily.
If you’re going for a more abstract name, that’s fine — use the subtitle of your podcast to explicitly set out what the show is about. For example, /Beware of the Leopard/ is a podcast about /the Hitchhiker’s Guide to the Galaxy/. The podcast name comes from a famous line in the radio series, the TV show and the first book. And while the podcast is aimed at /Hitchhiker’s/ fans, it doesn’t assume an arcane knowledge of the entire oeuvre, so the subtitle is “the A-Z of the Hitchhikers’ Guide to the Galaxy”.
Don’t give your podcast name to your SEO consultant
Podcast names, like films, books or album titles, should be brief, and they should not be stuffed with keywords. Would people have listened to /Abbey Road/ by the Beatles if it was called “Abbey Road Beatles Beetles Rock Roll Guitar Mojo Filter Guitar Solo Hammer Murder Blues Octopus Heavy Sun Money Mustard Polythene Bathroom Window Sleep Weight with Hidden Track Vinyl”?
Keyword stuffing is obnoxious, and does not work. A well-written description along with good episode notes are a much more effective, and grown-up way to attract listeners.
Format the name correctly
If you’re writing in English, or in another language where uppercase and lowercase letters have specific meaning, stick to title case. If in doubt, capitalise all the words except for things like “it”, “and”, “the”, “of”, etc… unless one of those is at the beginning of the title.
Titles written entirely in uppercase are harder to read because the eye can’t judge the distances between the tops and bottoms of the letters. It’s also a bit loud.
You probably don’t need to add the word “podcast”
Prospective listeners searching with Apple Podcasts already know that they’re going to get a podcast. Spotify users will see your podcast show up in a section labeled “podcast”. So you might not need the word “podcast” at the end of your podcast name.
Own your name everywhere
Your podcast name should be unique, but this is becoming increasingly difficult as more people register domain names and social media accounts, even as many of them lie dormant.
Ideally, you should have a simple domain name (a web address you buy from a hosting or domain company) and a similar name for your social media presences. As well as your own domain, you should secure the Twitter, Instagram and Facebook handles for your podcast. Even if you don’t intend to use them, they’ll prevent other people from using the name, and they might prove helpful if someone stumbles upon your name and wants to know more about the podcast (in that case, make sure you add your podcast web address in your social media profiles).